Exploring new futures for your brand.

In an era of expectation inflation, staying fresh is the key to remaining relevant and differentiated. But bringing new ideas to life can be hard, given the pressures of BAU.

Imagine a service that helps you test and validate ideas, quickly. Which builds working prototypes for customers to try – and for you to learn from. And does it from a strategic perspective to ensure stakeholder engagement and brand alignment.

AlphaLab fuses brand strategy, research, human-centred design and technology to create, validate and deliver the next generation of products, services and customer experiences.

Our programs achieve this through a series of sprints that:

  • Start with customer research to create strategic insights
  • Are co-designed with your team
  • Put working prototypes in your customers’ hands
  • Give you evidence-based tools to engage stakeholders
  • Create strategic assets to help you go to market

We unlock new futures by helping you create valuable, human-centred services and experiences that use technology to scale.

We’re currently helping clients to:

  • Redesign the member experience – for a leading financial enterprise
  • Redefine the branch experience – for a NZ bank, across a network of 200+ outlets
  • Co-design a global network – for tech-startups.

Want to bring ideas to life?

Let’s talk.


Aimee Coleman
Director, AlphaLab

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