In our 20th episode of Behind the Brand, Hamish Cargill, Moensie Rossier, Rachel Terkelsen and Steve Main come together for a festive, trans-Tasman episode looking back on Principals’ 25th anniversary year.

We break down the ‘COVID-effect’ and how it’s inspired brands to start focusing on positive change and the wellbeing of their audience. We discuss the come-back of Crocs and the change of Facebook to ‘Meta’.

We also look at the branding moves that caught our eye in 2021 – the good and the bad. And we share some insights on the trends we’re seeing in branding (including those we wouldn’t mind seeing left behind) and what we might expect to see in 2022.