December 4, 2023 — News
The 2023 Transform Awards ANZ celebrated the very best in branding from agencies across the region.
The night was a phenomenal way to close the year, with Principals receiving Gold, Silver, and Bronze across multiple categories, including multiple Highly Commended and Special Recognition awards.
We’re incredibly proud of our achievements and equally excited to share the well-earned recognition of our clients and teams.
Our Golden Year
For the second time, we received 4 Transform gold awards.
Following their Good Design Award success, Hamilton Airport received yet another gold for Best Visual Identity in the Travel & Tourism Sector.
One judge noted, ‘the overall visual identity crafted for Hamilton Airport is not only strong but also remarkably clear. What truly sets it apart is the thoughtful inclusion of Māori principles and teachings, coupled with a strategic approach that prioritises seamless cultural integration.’
Reigning over the Employer Brand category, Pitcher Partners received gold for Best Employer Brand.
The judges celebrated the work, noting, “Clear demonstration of the challenge in uniting the six firms under one employer brand. There is a clear link between the strategic behaviours and the creative execution.”
Sweeping the awards across multiple categories, Stockland received gold for Best Implementation of a Brand Development Project.
The judges were impressed by the likeable nature of the project overall, one commenting, “The strategy of the brand implementation is very strong.” Another added, “I like that they thought beyond the external expression of the brand and incorporated brand governance and education beyond launch.”
Our fourth gold of the night was awarded to TMNZ for Best Visual Identity in the Financial Services Sector.
The judges were highly impressed by the work, one noting, “Great explanation of the purpose behind the brand and how it led the strategy”.
Building on their success at Melbourne Design awards, Everyday Independence earned silver for Best Employer Brand. The judges praised the work, commenting “They’ve developed something very eye-catching for the category”.
Our longstanding client NAB received silver for Best Visual Identity in the Financial Services Sector. The judges commended the work, stating “they have pushed the boundaries and brought a more personal touch to the brand”.
Principals Good Idea Foundation clients Cure Cancer and Biodiversity Council both took home silver this year. Cure Cancer for Best Creative Strategy and Best Visual Identity in the Charity, NGO or NFP sector and Biodiversity Council for Best Visual Identity in the Charity, NGO or NFP sector.
The judges praised Cure Cancer, noting, “this is such an inspiring strategy.” Another commented, “The platform demonstrates a strong sense of cohesion and accessibility”. Additionally, the judges celebrated “a commendable consistency in the look and feel of the branding” for the work of Biodiversity Council.
- Everyday Independence for Best Visual Identity in the Healthcare, & Pharmaceutical Sector.
- Stockland for Best Visual Identity in the Property, Construction and Facilities Management Sector.
- Yarra Valley Water for Best Employer Brand.
- NAB for Best Brand Evolution and Best Use of a Visual Property.
- Expand for Best Development of a New Brand within an existing brand portfolio and Best Visual Identity in the Financial Services Sector.
- Stockland for Best Use of a Visual Property.
- Aware Super for the Best Use of Copy Style or Tone of Voice
Special Recognition for our Gold Team
The Special Recognition category is our personal favourite. Any excuse to celebrate our superb team in front of the entire industry.
Setting the Bar for Strategy
Across Australia and New Zealand, only three brand strategists were shortlisted for the 2023 Brand Strategist of the Year. Our very own Employer Brand Director, Claire Gallagher, was one of them.
To be shortlisted for this award is an amazing achievement, positioning Claire’s work as the benchmark for all Employer Brand Strategy.
Claire has single-handedly revolutionised the employer brand offer. Transforming a team of one into a thriving team of three, working together to develop a fresh suite of services that drive increases in project scale and sophistication.
Hollie Johnson won Transform’s Young Contender of the Year. This is a wonderful achievement, proving Hollie’s consistent excellence as our Business Development Manager.
The judges sang her praise, commenting, “Beyond her effort, the results she has been able to achieve for her agency are remarkable.” With another noting “Already commanding a leadership voice is an invaluable and rare quality in someone early in their career.”
With just two years in the industry under her belt, Hollie’s boundless and infectious enthusiasm helped Principals achieve a triumphant year.
Congratulations to everyone in our infinitely talented team. Our year wouldn’t be golden without you.
See the full list of our award-winning work here.