May 26, 2020 — Article
For more than a decade, we have been researching what makes great brands through the lens of authenticity. Each time we compile Brand Alpha, surveying the public as to how they feel about the country’s best-known brands, the results are a little bit different and one of the most fascinating conversations we have is as to why. Why do some brands move to the top of the list and others slide dramatically downward?
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