Trust in the future.
With a 200 year history, Australia Post is one of Australia’s most trusted, visible and recognisable brands.
From national icon to their new goal of becoming the country’s leaders in ecommerce, the organisation is ready to disrupt their place in the market. Everything is changing – their offer, their business model and their communications strategy.
To help them achieve this, we addressed every element of their brand identity. We created a new brand voice, a more dynamic logo, a new photography and illustration style, and refreshed their colour palette.
We also looked at their brand architecture, and integrated Star Track (their parcels business brand) into the overall brand identity. They are now ready to present a new vision of leadership to the market.
We considered every audience, and developed a fresh brand purpose (everyone, everywhere, every day) that sits at the heart of their new brand personality.