Australia’s real wellbeing company.

The word ‘wellbeing’ is bandied about a lot these days, describing everything from health insurance to vitamin tablets. But the truth is, Australian Unity – a member-owned company founded in a Melbourne pub more than 180 years ago – has been about wellbeing since day one. Today Australian Unity combines services across health, wealth and care – all the elements required for a fulfilling life.

By positioning Australian Unity as the brand that stands for Real Wellbeing – with a fresh new visual identity and brand voice rolling out over the coming year – we were able to build on the organisation’s past, stand apart from the multitude of other brands that claim to deliver wellbeing, and position Australian Unity as a genuine champion of long-term positive change.