Just as our headline conjures The Wizard of Oz, brand codes enable audiences to make connections and associations with as little as a word, colour or shape.

As powerful as they are, brand codes can be equally risky without the proper consideration. In this episode, we aim to demystify how brands can use icons, assets and symbolism to embed themselves in people’s minds and stay relevant in the cultural zeitgeist.

Join Moensie Rossier as she talks with strategy director, Charlie Rose and creative director, Martin Hopkins about successful brand codes, and some recent examples that show how creating brand attribution helps to cut through the noise.