Before you embark on a major branding project, take a minute to consider your stakeholders. Kate Murchison explains.

Stakeholder engagement can be the trickiest part of a branding project. It’s like a balancing act: you need to get buy-in, ensure everyone feels included, and manage a flood of opinions.

And branding is subjective. What one person loves, another might hate.

The challenge is figuring out which feedback to take seriously and which to ignore, all while ensuring everyone feels heard.

But with clear communication, well-defined goals, and a bit of planning, you can keep everyone on the same page.

 

Read on for the rest of Kate’s tips of managing stakeholders on New Zealand Marketing Mag.

Kate is General Manager of Principals Aotearoa office. 

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