With multiple industries facing a talent crunch in a challenging economic period, now is not the time to be restrained by your master brand guidelines when designing or updating your employer brand. Principals’ Jodine Bell explains.

If ever there was a year to have a bold employer brand, this is it. With the focus firmly on employees and the employee experience, now is the time to take an objective and open-minded look at your internal facing brand to see whether it is working in your organisation’s favour, specifically for existing staff and potential new joiners.

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Read the full piece in HR Magazine

Jodine Bell is Creative Director at Principals