Insights Director, Mary Winter, and General Manage, Steve Main, break down the brand codes and semiotics of New Zealand’s political parties.

In the run-up to the election, New Zealand’s political parties are putting themselves out there in a strong and consistent way.

This is most evident through the brand codes being employed, that is graphic elements such as icons, colours, fonts and shapes.

Political parties always manage to have simple and consistent graphics through websites and fliers. And while these brand images may look simple, they tell a complex story about who the parties are and what they stand for.

Read the full article on idealog.

Mary Winter is Insights Director at Principals & Steve Main is General Manager at Principals NZ

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