The New Zealand Macquarie private wealth business had been acquired and urgently needed a new name and brand identity.
We saw an opportunity to create something that felt uniquely New Zealand with a strong sense of heritage. A luxury discovery brand that would represent a team of advisors who don’t just invest money – they are themselves invested in their clients.
We needed to develop a strategy, name, story, visual identity and completely replace all Macquarie touchpoints across three cities. Named after Captain William Hobson, Hobson Wealth Partners embodies the same pioneering spirit, diligence and visionary leadership of New Zealand’s first Governor. An elegant colour palette pairs with subtle discovery cues, rugged New Zealand landscapes, warm inviting staff photography and refined language, all with a modern edge.