Destination extraordinary.

Sydney’s northern beaches are legendary. The landscapes. The lifestyle. The wildlife. The thriving entrepreneurial community, and the passionate people who call this part of the world home.

In 2017, three councils came together to represent the Northern Beaches – and to find a new identity that would capture everything the area’s famous for. They wanted to celebrate diversity, and give locals something to feel proud of. They had to give the community a new vision of leadership.

What we saw was the ‘Extraordinary everyday’.

We spoke with more than 2,000 people to explore how that idea could be brought to life. The result is a vibrant, colourful identity that captures their optimism and sunny outlook. We created a look and feel that includes symbols, icons, stories and an invitation to fall in love with the Northern Beaches.

Come and see for yourself.