Latest news & opinions

News February 2, 2026

We’re on the lookout for an experienced Account Lead to join us at Principals.

News February 18, 2025

Davidson Branding joins Principals, launching a new era of positive change

Article October 17, 2024

The client-side guide to managing stakeholders

Podcast August 13, 2024

Behind the Brand 30: The Coordination Code

Podcast June 3, 2024

Behind the Brand 29: Riding the wave of brand success

Article April 22, 2024

How to inject comedy into the customer experience

Article April 4, 2024

From brand idea to brand ideal

News April 4, 2024

Another year of making brand a force for positive change