McDonald’s golden arches. Tiffany’s duck-egg blue. The opening bars of your Netflix app. They’re all examples of brand codes – those powerful, immediate associations consumers make with a brand.

In this latest episode of Behind The Brand, Hamish Cargill, Mary Winter and Charlie Rose delve deeper into the world of brand codes. Why they’re held up as the gold standard for brand attribution. How humans have always been drawn to the signs, shapes and symbols that make up their DNA. And what organisations can do to start building codes all of their own.