“I read and understood the terms and conditions,” is perhaps one of the greatest lies of modern life.

As consumers, we check, click, swipe and sign almost every day without having much more than a cursory glance at what we’re giving away. Is it that we just trust the organisation we’re interacting with? Have undue faith in a regulator to be looking out for our best interests? Or do we just not really care?

To some extent, the drama around Qantas – and the accusations about how they’ve been treating customers who have purchased their products in good faith – has brought focus back onto the contracts, agreements and policies we generally lump into the category of terms and conditions.


Read the full article in Mi3

Hamish Cargill is a director at Principals and leads our brand voice and communication studio, XXVI.

Contact us to learn how Principals can make you brand a force for positive change.